Wave7 Says Simple, Ultra and H2O Are the Top MVNOs at Independent Dealers

  • Telecom  competitive intelligence firm Wave7 Research, has released its fourth quarter, 2017 Independent Prepaid Dealer Survey. The survey tracked prepaid brand distribution and sales at 35 independent, multi-brand dealers in 16 NFL cites. Dealers were asked which prepaid brands they carry and which were their top sellers.

    According to Wave7, this quarter’s winners were Simple MobileUltra Mobile and H2O Wireless.  Simple Mobile was available at 32 of the 35 dealers and the top seller at 19 of them. Ultra and H2O were both available at 25 stores. Ultra was among the top three in sales at 16 stores and H2O at 11. Dealer’s said Simple Mobile’s $ 50 unlimited plan ($ 45 with autopay) was especially popular with customers.

    Wave7 called T-Mobile Prepaid, Lycamobile, Page Plus, GoSmart and Net10 the “secondary winners” this quarter based on their wide availability. T-Mobile Prepaid was in 21 stores with a top three finish in 14. The others were available in about half the stores but were not consistent top three sellers.

    Verizon Prepaid, Total Wireless and Rok Mobile were listed as “top gainers”. Verizon, which entered the independent prepaid dealer market only last year, was at 13 stores with a top three sales ranking at three. Total, which is also new to the dealer channel was at four stores. Rok which has been marketing heavily to dealers was at three stores, up from just one last quarter. Rok Dealers praised the MVNO’s high commission payments

    The survey’s  losers were Red Pocket, Telcel America and Page Plus. Red Pocket was only at two dealers. Sales of Telcel and Page Plus were weak in spite of being available at quite a few stores. Wave7’s Jeff Moore believes Page Plus is being challenged by Verizon Prepaid’s move into the dealer channel.

    Here’s the raw data from the survey (Q3 numbers are in parentheses). Note that the Q4 survey included 35 dealers, the Q3 one only 30.

    Prepaid Carrier Presence among 30 dealers 1st place 2nd place 3rd place Also-ran
    Simple Mobile 32 (20) 19 (6) 4 (4) 5 (4) 4 (6)
    Ultra Mobile 25 (18) 4 (7) 7 (4) 5 (5) 9 (2)
    H2O Wireless 25 (17) 2 (2) 3 (3) 6 (3) 14 (9)
    T-Mobile Prepaid 21 (13) 2 (5) 7 (3) 5 (2) 7 (3)
    Lycamobile 18 (13) 1 (2) 4 (3) 3 (1) 10 (7)
    PagePlus 17 (29) 1 (1) 1 (1) 1 (2) 14 (15)
    GoSmart 17 (10) 0  (0) 3 (2) 3 (0) 11 (8)
    Net10 15 (14) 0 (0) 2 (0) 2 (2) 11 (12)
    Verizon Prepaid 13 (16) 2 (2) 1 (5) 1 (4) 9 (5)
    Boost Mobile 10 (9) 1 (1) 2 (5) 1 (1) 6 (2)
    Telcel America  9 (7) 0 (0) 0 (0) 0 (0) 9 (7)
    MetroPCS 5 (6) 3 (3) 1 (0) 0 (2) 1 (1)
    Total Wireless 4 (0) 0 (0) 0 (0) 0 (0) 4 (0)
    Rok Mobile 3 (1) 0 (0) 0 (0) 1 (0) 2 (1)
    Airvoice 3 (3) 0 (0) 0 (0) 0 (0) 3 (2)
    AT&T Prepaid 3 (2) 0 (0) 0 (0) 0 (0) 3 (2)
    EasyGo 2 (3) 0 (0) 0 (0) 0 (0) 2 (3)
    RedPocket 2 (3) 0 (0) 0 (0) 0 (0) 2 (3)
    Selectel  1 (1) 0 (0) 0 (0) 0 (1) 1 (0)
    Eco Mobile 1 (0) 0 (0) 0 (0) 0 (0) 1 (0)

    The many TracFone brands (Simple Mobile, PagePlus, Total Wireless, Net10, Telcel America and GoSmart) dominate the results as they have in previous quarters. With the exception of Page Plus, all the TracFone brands posted gains in both distribution and sales rank.  This is a turnaround from last quarter when all the Trac brands suffered a decline in both distribution and sales.

    Source: Wave7 Research

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