Study shows in-app purchases are on the rise

  • Ever wonder why every app these days has in-app purchases? Companies are not among those wondering. A recent study shows that IOS app purchases increased in 2017. As a matter of fact they rose by 23 percent. This figure includes in-app purchases as well as paying for premium versions of an app. In-app purchases are working for companies, especially for Apple who receives a percentage of the money spent. In 2016, the average amount spent by IOS users was $ 47 USD. That average rose by $ 11 to reach $ 58. Although the number of apps in the App Store fell for the first time, it would seem the apps …

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