Things are looking good for Charter’s MVNO, Spectrum Mobile.
Just recently, the company announced that they will start offering Apple iPhone devices. Back when it launched in the end of June, the Verizon MVNO only carried Android devices, particularly models from Samsung and LG.
Without any iPhone device available, analysts felt like the lineup had a huge gap with regards to providing options for its consumers. And since Apple has a smartphone user share of 45.1% in the U.S., it could be a big gap to fill– even with Android expected to dominate the market until 2020.
The MVNO’s announcement comes after they announced full deployment of the service in other parts of the country. Some of the areas where the service launched recently include Alabama, Cincinnati, Kentucky, Nebraska, Wisconsin, and many others.
It is, indeed, looking great for the company. Despite this, Spectrum Mobile is still only available to customers who have purchased the wired internet service offered by the company.
As it continues to grow this year, Charter promised they will be offering bring-your-own-device services before the year ends. This will welcome more customers into the service, which they predict would have 650,000 new subscribers just this year alone.