ROK Mobile has announced some important changes to its dealer program.
The MVNO, operating under the networks of AT&T, Sprint, and Verizon, is no longer offering its dealer program.
In a letter sent out to its distribution partners, ROK Mobile announced that activations will only be available online and on AT&T’s network.
The announcement also means that all new customer activations via indirect retail channels have been discontinued by the company. This big change, however, does not affect retailers’ ability to accept ROK Mobile payments; such as refills, top-ups, replenishments, and many more. The company said these will not be impacted by the restructuring. Moreover, ROK Mobile promises to continue its residual compensation program for the full tenure of each customer activated in the location of the retailer.
So what does this mean for the Verizon and Sprint customers of ROK Mobile?
Current customers are grandfathered and may opt to keep their service and current plans since dealers can still do top-ups for them.
These are the discontinued plans:
ROK YELLOW (Sprint-CDMA) Plans:
- 4GB for $ 30/month (unchanged)
- 8GB for $ 40/month (unchanged)
- Unlimited for $ 50/month (unchanged)
ROK RED (Other CDMA) Plans:
- 3GB for $ 35/month (unchanged)
- 7GB for $ 45/month (unchanged)
- 10GB for $ 55/month (unchanged)
- Unlimited for $ 60/month (instead of the regular $ 75/month)
As of this writing, ROK Mobile has made the necessary changes to its website. When you open the plans page, you’ll notice that the only available plans are the ones offered by AT&T:
- $ 40 per month – includes unlimited talk, text, and 4GB of high-speed data
- $ 60 per month – includes unlimited talk, text, and 8GB of high-speed of data
These plans also include free international calls, ROK Rewards, and a free SIM card. ROK Mobile has promised that its Family Telemedicine and Pharmacy Savings plan features are still offered by the company.
ROK Mobile has ordered the new changes to be implemented immediately.