Jony Ive reveals story of Apple Watch in Hodinkee interview

  • In the years after the passing of Apple’s iconic founder, chief visionary and CEO Steve Jobs, Jony Ive, the company’s principal designer and a close friend of Jobs, has become one of the most recognized faces and voices of Apple.

    And now, for the first time, Ive opens up about the first big new Apple product after the iPhone and the iPad: the Apple Watch.
    Was the Apple Watch conceived in talks with Steve Jobs when he was still alive? Did Steve wear a watch himself? And is Ive actually interested in the watch industry? In a detailed interview with watch …

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