Instagram releases a new shopping experience for Stories

  • Today, via their blog, Instagram announced that they are expanding the shopping functionality to Stories. Previously, Instagram only allowed vendors to sell merchandise via the Feed. 

    Instagram stated: “Brands have always been early adopters of stories, they create some of the most viewed and engaging content on the platform.”

    About the change, Instagram cited a recent survey which showed that Instagram’s users were watching Stories to keep up to date with favorite brands and with new trends. The expansion will allow users to …

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