AT&T MVNO H2O Wireless is launching a new $ 20 plan along with a mew bonus data promotion. The new $ 20/month plan includes unlimited talk and messaging and 500 MB of hard capped data per month.
The bonus data promotion gives new customers extra data for their first month of service. The bonus is 500 MB on the $ 20 plan and 2 GB on H2O’s higher priced monthly plans as listed below:
- $ 20/30 days unlimited voice and messaging 500 MB of data (1 GB for the 1st month to new users)
- $ 30/30 days unlimited voice, messaging and data, 1st 2 GB at high speed (4 GB high speed data for the 1st month to new users)
- $ 35/30 days unlimited voice, messaging and data, 1st 3 GB at high speed (5 GB high speed data for the 1st month to new users)
- $ 40/30 days unlimited voice, messaging and data, 1st 6 GB at high speed (8 GB high speed data for the 1st month to new users)
H2O’s “High speed” data is limited to a maximum of 8 mbps for LTE and 4 mbps for HSPA+. Data speeds are throttled to about 128 kbps for the rest of the plan month after the high speed allotment is used.
The $ 20 plan and the bonus data promotion both start of Friday, Dec 1. The $ 20 plan looks like it will be a permanent addition to the H2O line up, the first month bonus data promotion will be available to new customers who activate between December 1, 2017 and March 31, 2018.
The new $ 20 plan is roughly comparable to $ 20 plans from H2O’s fellow AT&T MVNOs Red Pocket Mobile and Pure TalkUSA, which also offer unlimited talk and messaging and 500 MB at the $ 20 price point. However Red Pocket and Pure Talk’s plans have true high speed data without H2O’s 8 mbps or 4 mbps throttle. In addition, Pure Talk’s $ 20 plan includes unlimited 128 kbps throttled data after the first 500 MB.
I really don’t see the appeal of extra data for the first month of service. I think most people use roughly the same amount of data every month, I know I do. Most of the bonus data will likely go unused, or if it is used the customer will probably run out of data in the second and subsequent months. Bonus data for the first month doesn’t strike me as much of an incentive for anyone to switch to H20. A more effective promotion would be something every new customer can use like a free or half priced month of service or more data on an ongoing basis.
Source: reader tip